Privacy Policy

Effective date: 23 March 2026

Applied Edge is operated by Applied Blockchain Ltd, a company registered in England and Wales (company no. 09686274), with registered offices at Level 39, One Canada Square, Canary Wharf, London, E14 5AB (“we”, “us”, “our”).

This policy explains how we collect, use, store, and protect personal data when you interact with our website, subscribe to our newsletter, or enquire about our services. Please read it alongside our Cookie Policy.

If you have any questions, contact us at privacy@appliedblockchain.com.

We collect personal data in the following ways:

• Newsletter sign-ups — name (optional) and email address
• Contact and enquiry forms — name, email address, company, and the content of your message
• Contracts and service delivery — names, contact details, and job titles of client representatives
• Events — name, company, and contact details collected in person or via registration
• Website analytics — anonymised usage data via Google Analytics (see our Cookie Policy)

We do not collect special categories of personal data (such as health, biometric, or genetic information).

We use personal data for two main purposes:

• Service delivery — fulfilling contractual obligations, responding to enquiries, and managing client relationships
• Marketing — sending newsletters and updates about our work, where you have consented or we have a legitimate interest in doing so

Our legal bases for processing are:

• Consent — where you have opted in (e.g. newsletter sign-up)
• Contractual necessity — where processing is required to deliver a service
• Legitimate interests — where we have a genuine business reason that does not override your rights
• Legal obligation — where we are required to process data by law

We retain personal data for as long as required by law or as long as is reasonable given the purpose for which it was collected. When determining retention periods we consider:

• The sensitivity of the data and the risks of unauthorised disclosure
• Our legitimate business need to retain it
• Any applicable legal or regulatory requirements

Marketing contact records are reviewed annually. Where a contact has been inactive for two years and has not engaged with our communications, we will delete or anonymise their data.

We do not sell personal data. We share data only with trusted third-party service providers who process it on our behalf under strict contractual protections, including:

• Cloud hosting providers — for website and infrastructure
• CRM platforms — including Pipedrive, for managing client and prospect relationships
• Analytics services — including Google Analytics, for understanding how our website is used

We may also disclose data where required by law, court order, or to protect the rights and safety of Applied Blockchain Ltd and others.

Some of our service providers are based outside the UK or European Economic Area. Where personal data is transferred internationally, we ensure appropriate safeguards are in place, typically UK International Data Transfer Agreements or Standard Contractual Clauses approved by the relevant authority.

Under UK data protection law you have the following rights:

• Access — request a copy of the personal data we hold about you
• Rectification — ask us to correct inaccurate or incomplete data
• Erasure — ask us to delete your data in certain circumstances
• Restriction — ask us to limit how we use your data
• Objection — object to processing based on legitimate interests or for direct marketing
• Portability — receive your data in a structured, machine-readable format
• Withdraw consent — at any time where processing is based on consent

To exercise any of these rights, contact us at privacy@appliedblockchain.com. We will respond within one month. Most requests are free of charge; we may charge a reasonable fee for manifestly unfounded or repetitive requests.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

We are ISO 27001 certified and take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect data against unauthorised access, loss, or disclosure. Access to personal data is restricted to personnel who need it to perform their role.

We use cookies and similar technologies on our website. For full details, see our Cookie Policy.

We may update this policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review it periodically.

Applied Blockchain Ltd
Level 39, One Canada Square
Canary Wharf, London, E14 5AB
privacy@appliedblockchain.com